Applied Managerial Marketing- Phase 1 DB Essay Example | Topics and Well Written Essays - 1000 words

Applied Managerial Marketing-Phase 1 DB - Essay Example lly-significant crusades, for example, Give Your Two Cents Worth idea as a major aspect of its Childrens Safe Drinking Water battle and the recently presented Pampersâ ® Tetanus Vaccination Campaign in participation with UNICEF. The public statement discusses P&G to expand financing and extension for its Live, Learn and Thriveâ„ ¢ association with the Clinton Global Initiative (CGI). When seen from a bigger point of view, the official statement is one of the instruments in P&G’s coordinated advertising interchanges blend, under Public Relations. The correspondences procedure utilized for this situation is ‘affective strategy’â€mentioned by Pickton and Broderick as received from the innovative techniques recognized by Patti and Frazer, (2002, p. 424) that â€Å"invokes contribution and emotion†¦ [And] Not as a rule related with ‘selling’ emphasis†¦Ã¢â‚¬  The public statement entitled â€Å"New Water Purification Product from Reliance Products and Procter and Gamble now Available in Retail Stores† dated last February 14 is about another item presentation by Reliance Products, L.P. what's more, P&G- - PUR Purifier of Water innovation, a powdered water clarifier and disinfectant intended for outside amusement and crisis readiness use. The official statement serves to acquaint the item with general society by teaching the majority about its benefitsâ€it gives clean drinking water requiring little to no effort per liter, and can be bought in complete water treatment units, or as extra substitution treatment packs. The public statement has been utilized, in incorporation with the other showcasing correspondences components, for example, deals advancements. As opposed to the past public statement referenced, this one uses a ‘informational strategy’ as recognized by Pickton and Broderick (2002, p. 426), which essen tial point is to instruct and offer subtleties to pass on snippets of data. While a public statement is only one of the apparatuses which point is to work in congruity with different components of the coordinated correspondences blend of an organization, P&G has been

Built of separate "episodes"

Worked of independent scenes Essay Eric admits that he had got the young lady pregnant and further more that he had taken cash from his dads firm to provide for her. Be that as it may, in the wake of finding out about his moms late contribution with the young lady he rapidly censures her for the demise of Eva Smith and her unborn kid. The family are totally stunned and embarrassed about themselves. At last, the Inspector gives a discourse about social duties, as though straightforwardly offering an explanation to Mr. Birlings discourse prior at night. He at that point leaves. Progressively, Mr. Birling understands that the man couldn't have been a genuine police investigator. They additionally understand that they may have not all been discussing a similar young lady or truth be told, regardless of whether any young lady had really ended it all. This is affirmed by a phone to the hospital. The family feel alleviated to hear this despite the fact that Sheila and Eric appear to have been affected emphatically by the night. The others reestablish trust in themselves and their activities. Now the phone rings and reports that a young lady had only passed on in the clinic and an overseer is en route to make requests with respect to her demise. In this play Priestley utilizes emotional methods and makes a bluff holder. This is finished by each demonstration finishing leaving the crowd to think about what will occur straightaway. For instance the principal demonstration leaves the crowd inquisitive concerning how Gerald was associated with daisy Renton. The subsequent demonstration leaves the crowd to acknowledge Erics contribution with Eva Smith and miracle what will occur between the finish of Geralds issue with the young lady and Mrs. Birlings meeting with her. The third and closing act despite everything leaves the crowd to consider what will occur straightaway. The call toward the end revived the subject of the Inspectors character. It likewise leaves the crowd pondering whether it will be a similar investigator who comes to address them and how occasions will advance this time around. The plot permits the activity to stream easily and persistently making a feeling of time and spot. This is so all through the three demonstrations where the following demonstration would begin at a similar point where the past demonstration had wrapped up. The play is worked of independent scenes where each character plays the lead job. Likewise, all activities and talks spoke to something or were accomplished which is as it should be. Indeed, even the entering and leaving of each character permitted new parts of the plot to be presented or created. For instance, Geralds choice to take a walk permits him to change the course of occasions after the examiners flight. Additionally, Erics nonattendance permits his inclusion with daisy Renton and his drinking issue to be investigated in a manner that would not be conceivable by his quality. The Inspectors specific utilization of the journal and photo permits the crowd to know Eva Smiths request of occasions in the two years. Each part fits together like a jigsaw puzzle permitting the crowd to comprehend Eva smiths sentiments and encourages the crowd to anticipate what will occur in the third demonstration.

Blog Archive MBA News mbaMission Founder Discusses Wharton Application Drop with WSJ

Blog Archive MBA News mbaMission Founder Discusses Wharton Application Drop with WSJ With a 12% drop in application volume over the past four years (a 5.8% drop in the past year alone), is the University of Pennsylvania’s Wharton School losing its luster? A Wall Street Journal article published last week quotes mbaMissions founder and president, Jeremy Shinewald, speaking on the apparent decline in Wharton applicants: “We’re hearing [applicants say] Stanford, Harvard or nothing. It used to be Stanford or Wharton.” Following the financial crisis, some experts claim that Whartonâ€"often pigeonholed as a finance schoolâ€"“didn’t react aggressively enough when the spigot of finance jobs was turned off.” Others have cited the frequent turnover of admissions directors at the school and questioned whether adding a group discussion component to the application process has intimidated would-be applicants. In defense, Ankur Kumar, Wharton’s director of MBA admissions and financial aid, says, “Our focus is on the quality of our applicant population, and that remains as high as ever.” Wharton has responded to the downslide by scaling up its efforts to appeal to applicants interested in industries beyond finance, such as entrepreneurship, retail and real estate. Despite receiving fewer applications, Wharton saw its average GMAT score actually rise to a record 725 this yearâ€"perhaps suggesting that even if the school has lost some of its luster, its selectivity remains intact. Share ThisTweet News University of Pennsylvania (Wharton)

Speech Speech Polarity Detection - 3602 Words

Title Speech Polarity Detection submitted by Yadav Swati Satyadev IU1351070011 supervised by Hemant A. Patil ASOCIATE PROFESSOR Thesis Submitted to Indus University Master of Technology DIGITAL COMMUNICATION INDUS INSTITUTE OF ENGINEERING AND TECHNOLOGY RANCHARDA, AHMEDABAD Certificate Acknowledgements I would like to express my deep sense of respect and gratitude towards my guide Dr. Hemant. A. Patil who has been the guiding force behind this project. I want to thank him for giving me the opportunity to work under him. I consider it my good fortune to have got an opportunity to work with such a wonderful person. Without his experience and insights it would have been very difficult for quality work. I am deeply indebted to my guide Prof. Vrushank Shah for his constant motivation. I am also thankful to the authors whose works I have consulted and quoted in this work. My affectionate thanks are due to my family and my seniors at DA-IICT who made me able to do such work. SWATI YADAV (IU1351070011) List of Figures Figure 1: Glottal flow with its Derivative Adapted from [B1] 1 Figure 2: Speech Production Model. Adapted from [B1] 3 Figure 3: Framework of speech polarity detection [4] 8 Figure 4: Algorithm of Iterative Adaptive Inverse Filtering [8] 10 Figure 5: (a) original speech signal, (b) negative polarity speech signal 12 Figure 6: (a) glottal wave of positive speech signal,Show MoreRelatedThe And Information Centric View Of Text Analysis970 Words   |  4 Pages2008; Cummins et al.2010). Opinion mining is growing area as people are sharing their views, opinions experiences online. Automatic detection and analysis of opinions around products, brands, political issues etc. is a challenging task. An opinion lexicon is a list of opinion expressions or set of adjectives, which are used to indicate opinion/sentiment polarity like positive, negative and neutral. These lexicons were grown by synonyms in WordNet. Using antonyms in WordNet itself other set of lexiconsRead MoreResearch Frameworks Used For Mining And Summarization Are Been Search By People For Gathering The More And More Information Essay1701 Words   |  7 PagesSenelf [10], derived the latent information and gives a multimodal interface for review scanning and inquiring. Latent information used develop a speech based multimodal interface which grant user to not only inquire about the drugs but also browse a big centralized database of reviews. In this paper, spoken dialogue system involves three methods: Spe ech processing, Language understanding and dialogue management. Author also provides the valuation of dialogue system. Carolin Kaiser, Freimut BodendorfRead MoreThe Importance Of Textual Technology907 Words   |  4 Pagestokens; the average length of the article is 1126 code. This group will be available on the CLiPS website (www.clips.uantwerpen.be/datasets). They can be freely used for academic research purposes. The first phishing detection experiment was conducted on this data. Deception detection is the task of automatically classifying text as either trustful or deceptive, in our case by studying the writing method of the author. This task has never been investigated for Dutch before. They performed a supervisedRead MoreSurvey On Sentiment Analysis And Opinion Mining2689 Words   |  11 PagesSentiment140 available on â€Å"http://help.sentiment140.com/for-students/† is twitter datasets available for researchers. The data is automatically extracted by using positiv e and negative emoticons using Twitter Search API. The data consists of six fields- polarity, tweet id, tweet date, the query, user name, and text of the tweet. Facebook dataset is available on- https://lindat.mff.cuni.cz/repository/xmlui/handle/11858/00-097C-0000-0022-FE82-7. This corpus consisting of 10,000 manually annotated FacebookRead MoreLocation Based Sentiment Analysis Of Twitter Data: A Literature2234 Words   |  9 Pagesthat Sentiment analysis is a technique used for categorization of the product based on the reviews of the user. The categories of the product are good, bad or neutral. In this paper, the general problem of the sentiment polarity categorization has been resolved. The sentiment polarity categorization consists of two phases: sentence level categorization and review level categorization. The sentence level categorization reveals the positive or the negative sentiments whereas the review level categorizationRead MoreNatural Language Processing ( Nlp )7704 Words   |  31 Pagesthan surveys or focus groups, if this kind of information is indentified in a systematic way. The technique to detect and extract subjective information in text documents is opinion mining and sentiment analysis. In general, the overall contextual polarity or sentiment of a writer about some aspect can be determined using sentiment analysis. The main challenge in this area is the sentiment classification in which the sentiment may be a judgment, mood or evaluation of an object namely film, book, productRead MoreOutline And Outline Of A Letter9612 Words   |  39 Pagesthere is detection or produces a normal result. When the muscles are contracted action potential appear on the screen of oscilloscope. The muscle contraction increased as increased the action potential of the muscle. Figure 1.24 Normal result 2. Abnormal results : in the abnormal results the human body in the rest position the tissues of the muscles are electrically active. Such that in the rest position there is the detection of the abnormalRead MoreRole Of Social Media Within The Online Community2694 Words   |  11 Pageseruption of user generated data in online discussion forums and reviews and most especially social media. According to Pang and Lee (2008), the research of sentiment analysis can be broadly classified into two main areas: research investigating the polarity of subjective text and research evaluating the objectivity of subjectivity of textual entities. The following section provides a literature review on the role of social media within the online community. Next, an overview of sentiment analysis isRead MoreIgbo Dictionary129408 Words   |  518 Pages.......................................................................... 14 6. Grammatical sketch .................................................................................................................................. 15 6.1 Parts of speech ..................................................................................................................................... 15 6.2 Verbs....................................................................................................

Aristotle s Views On Friendship - 890 Words

According to Aristotle s views on friendships he believes that friendship is necessary to live a good life, inspires us to be virtuous, and is a kind of love. Aristotle also believes friendships help people predispose their character and keeps the youth away from errors. Additionally friendship gives support during weakness and helps people be generous and know when they need help. Aristotle views that there are three kinds of friendships, pleasure, utility, and perfect friendships. Pleasure friendships according to Aristotle are typically found in young people. Pleasure friendships are based on the person producing pleasure for the friend. Pleasure friendships tend to end once the person providing the pleasure stops. Utility friendships can be found in young or old people and is based on a person being useful to another. Utility friendships are fulfilling a person s needs and is based on mutual use. Friendships based on utility typically end if the other person stops being useful. T he third friendship is perfect friendship that is found through a state of perfected character. Perfect friendship is motivated by unselfishness and mutual self interest. Friendships that are perfect need to include people that are alike in character, virtue and social station/ equality. Perfect friendships according to Aristotle require time and familiarity. Another requisite is the mastery of self, the friends must know themselves before they know each other. In addition, Aristotle statesShow MoreRelatedAristotle s Views On Friendship1357 Words   |  6 Pagesthat Aristotle attaches importance to friendship within his ethical reflections. It suffices to recall that the Nicomachean Ethics, the most representative of the ethical works of Aristotle, contains two complete books, books VIII and IX, dedicated to friendship. This means that the theme of friendship is given a much wider space than other fundamental ethical issues. However, this breadth in his explanations is not something casual, but rather responds to Aristotle’s belief that friendship is somethingRead MoreAristotle s Philosophy On The View Of Friendship818 Words   |  4 PagesAristotle was an ancient Greek philosopher. Aristotle’s philosophy was his logical concept. Aristotle’s objective was to come up with a universal process of reasoning that would allow man to learn every imaginable thing about reality. He wrote on a vast amount of subjects during his lifetime, such as biology, chemistry, physics, ethics and logic. Aristotle wrote a book called, Nicomachean Ethics. This book describes the view of friendship. He also describes three different type of friendship, whichRead MoreConfessions By Saint Augustine And The Nicomachean Ethics1271 Words   |  6 PagesThe Nicomachean Ethics by Aristotle the theme of friendship is constantly portrayed. Each philosopher has his own respected thoughts and opinions about the dif ferent aspects of friendship. This paper will argue both the similarities and differences between Aristotle and Saint Augustine’s argument about the role of friendship. In The Nicomachean Ethics, Aristotle argues that friendship is the greatest of external goods which is necessary to live a pleasant life. Aristotle then proceeds to defineRead MoreA Curiosity Of Benefits And Self Love1463 Words   |  6 PagesBenefits and Self-Love in Friendships Reading Aristotle’s Nicomachean Ethics, it is tempting to conclude that Aristotle provides clear explanation about the benefits of friendship and the idea of self-love. Throughout his examples of friendship, Aristotle supports his assumptions with evidence and real-world situations. His arguments about self-love and benefits from having friends seem clear and understandable to the reader. However, Aristotle unsuccessfully explains why friendship is primarily about activityRead MoreHistorical Events That Took Place During The Classical Period1458 Words   |  6 PagesWorld Literature I Historically Significant Influences of Aristotle During the Classical Period, 500-232 BCE, Greece was at the peak of its political and cultural achievement. This was also a time of war, most noteworthy being the vast empire created by Alexander the Great. In a period containing such an immense amount of historical significance there is no doubting that it had influenced the people born. Notorious philosopher Aristotle is no exception, contributing a great deal to the fields ofRead MoreFootball And Aristotle s Philosophy Of Friendship880 Words   |  4 Pages Friendships are a main aspect of what we seek for in life, for Aristotle says that â€Å"without friends, no one would choose to live,† (Football and Aristotle s Philosophy of Friendship, Pg 32). Through excerpts from Gallagher’s â€Å"Football and Aristotle s Philosophy of Friendship†, McMahon’s â€Å"Seinfeld Subjectivity, and Sartre,† Condella’s â€Å"Why can’t we be virtual friends,† and finally Thalos’ â€Å"Why I am not a friend,† we can determine the reasons why we hold friendships so dearly to us. In Gallagher’sRead MoreAristotle s Book Viii By Setting Some Ground Work On Friendship1198 Words   |  5 PagesAristotle begins book VIII by setting some ground work on friendship. Aristotle explains that friendship is something that is â€Å" indispensable for life.† Not one person chooses to not have friends, therefore, it something that involves everyone. He later goes in depth on the fact that there are three categories of friendship: useful, pleasure, and goodness. Useful friendship is when each individual has a benefit from the other. In the case of pleasure friendship, each person in the relationship areRead MoreAristotle : Aristotle And The Moral Values Of Aristotle1725 Words   |  7 PagesAristotle; born in 384 BCE, in Stagira, Chalcidice, Greece, was a philosopher and a great scientist during the ancient Greek era. His range of vast knowledge included the majority of both art and science which are biology, botany, chemistry, ethics, metaphysics, history, logic, philosophy of science, rhetoric, philosophy of the mind, poetics, psychology, physics, zoology and political theory. Aristotle’s understanding of moral virtues is that it stands between the great divide of a set of characteristicsRead MoreEssay When Souls Intertwine1641 Words   |  7 Pagesfriends† (Aristotle 4). Aristotle is saying that in order for someone to be happy you must have not only friends, but virtuous friends. Virtuous friends are your true friends. What is true friendship? How do you know when someone is not only your friend, but your true friend? Some may say that a true friend is loyal, honest, and cares for you, someone who would die for you. Some may agree with Aristotles view of friendship. He classifies friendship into three categories: Read MoreSimilarities Between Confucius And Confucius1391 Words   |  6 Pagesthe Concept of Friendship according to Aristotle and Confucius. Confucius and Aristotle both examined the concept of friendship. Since they lived in vastly different societies, one would expect that their concepts would be dissimilar. Surprisingly they are also similarities. The two traditions’ thoughts on friendship are from two perspectives, virtue and trustworthiness. There are some similarities between Aristotle and Confucius on the concept of friendship. Both viewed friendship as virtuous and

Mill vs. Bentham - 2787 Words

In what ways did John Stuart Mills version of utilitarianism differ from that of Jeremy Bentham? Which do you consider preferable? The Cambridge International Dictionary of English defines utilitarianism as the system of thought which states that the best action or decision in a particular situation is the one which most benefits the most people. This is the main idea of the system of thought and it is from this the beliefs and opinions of John Stuart Mill (1806 - 1873), Jeremy Bentham (1748 - 1832) and other early utilitarians were developed. Jeremy Bentham, a friend of J. S. Mills father and the mentor of J. S. Mill, is usually considered the founder of British utilitarianism. J. S. Mill adapted Benthams ideas and philosophies to†¦show more content†¦He spent much of his time engaged in intense study, sometimes eight to twelve hours a day and by his death he had written tens of thousands manuscripts on many subjects. In 1808 he met James Mill, John Stuart Mills father, who fully supported Benthams ideas on utilitarianism. Bentham founded a group of intellectual philosophers called the ‘Philosophic al Radicals, or simply the ‘Benthamites, of which James Mill became a prominent member along with David Ricardo, George Grote and John Austin. Bentham and James Mill founded the Westminster Review, which aimed to propagate Radical views and to oppose the Whig supporting Edinburgh Review and the Tory Quarterly Review. It was in this publication that much of J. S. Mills work was presented, although he also wrote for other newspapers and journals including the Morning Chronicle and Parliamentary History Review. By the 1820s Bentham had become a widely respected figure both in Britain and other parts of the world and many of his ideas continue to be at the centre of academic debate. Benthams work is still considered to be the true basis of the utilitarian philosophy. His most influential works, in terms of how much they influenced the Victorian reform, are An Introduction to the Principles of Morals and Legislation (1789), widely consideredShow MoreRelatedUtilitarianism : Bentham And Mill766 Words   |  4 PagesUtilitarianism: Bentham VS. Mill Utilitarianism is a normative ethical theory that holds the morally right course of action in any given situation is the course of which yields the greatest balance of benefits over harms. More specifically, utilitarianism’s core idea is that the effects of an action determine whether actions are morally right or wrong. Created with philosophies of Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), Utilitarianism began in England in the 19th Century. Bentham andRead MoreUtilitarianism Vs. Mill Utilitarianism1004 Words   |  5 Pagesanism: Bentham VS. Mill Utilitarianism is a normative ethical theory that holds the morally right course of action in any given situation is the course of which yields the greatest balance of benefits over harms. More specifically, utilitarianism’s core idea is that the effects of an action determine whether actions are morally right or wrong. Created with the philosophies of Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), Utilitarianism began in England in the 19th Century. BenthamRead MoreAn Introduction to the Principles of Morals and Legislation by Jeremey Bentham.1026 Words   |  5 Pagesis generally considered a moral theory that was found by Jeremey Bentham, a 19th century English philosopher and a social reformer. In 1923, he wrote a book called An Introduction to the Principles of Morals and Legislation. Bentham idea was to understand the concept of happiness and that it is the definitive goal to all human beings. Bentham believes in a principle in which human s should be motivated by pain and pleasure, Bentham said in his book, â€Å"Nature has placed mankind under the governanceRead MoreA Decent Job At Separating Religion From Morality1405 Words   |  6 Pageskind of consequentialism Mills and Bentham use. Morals can be dependent of an individual’s preferences depending on the individual’s motives behind their actions. If one is religiously motivated to be moral, and fears the consequences if they are not moral, then they are not going off of their individual preferences. Those who decide what they want to do based off of their own pleasures, make moral decisions based on their own interests and preferences. Mill and Bentham, Aristotle, and Kant all haveRead MoreJohn Locke And Thomas Jefferson Essay1478 Words   |  6 Pagesagreements are imposed. Jefferson and Locke both support the notion of individuals having the responsibility to manage other issues by themselves without the interference of the government (Heywood 2014a, p.44-45). Acknowledged by Jeremy Bentham and James Mill, utilitarianism is an ethical philosophy linked to human nature. Both of these influential liberalists deemed the notion of natural rights as an illogical and unrealistic explanation of human nature. They promoted that humans were motivatedRead More Comparing the Utility of Bentham and Mill Essay1927 Words   |  8 PagesComparing the Utility of Bentham and Mill utility \U*tili*ty\, n. [OE. utilite, F. utilit[e], L. utilitas, fr. utilis useful. See Utile.] †¦ 3. Happiness; the greatest good, or happiness, of the greatest number, -- the foundation of utilitarianism. --J. S. Mill. Syn: Usefulness; advantageous; benefit; profit; avail; service. (www.dictionary.com) One of the major players in ethical theories has long been the concept of utilitarianism. Utilitarianism states that in generalRead MoreMoral Theories Of Utilitarianism And Deontological Ethics1266 Words   |  6 Pagesspecifying and justifying moral principles. Utilitarianism has been clarified by Jeremy Bentham (1748-1832) and John Stuart Mill (1806-1873). Bentham proposed that actions are based upon the consequences (Moreland, 2009), and ongoing work on his theory will help in providing grounds for legal actions. His ideas regarding every human keeping his interests above the interests of others, were further worked by Mill (Sweet, n.d). Utilitarianism tries to improve the moral state of the world for as manyRead MoreCompare Utilitarianism with the religion that you have studiedUtilitarianism VS Christianity684 Words   |  3 Pagesthe religion that you have studied Utilitarianism VS Christianity BASIC MAXIM – â€Å"THE GREATEST HAPPINESS FOR THE GREATEST NUMBER† JEREMY BENTHAM – Act Utilitarianism (each action should be judged on its ability to bring about the greatest happiness for the greatest number) - Devised principle of utility - Established a hedonic calculus to measure pleasure/pain brought about by each action. JOHN STUART MILL – Rule Utilitarianism (rules should be formulated firstRead MoreJeremy Bentham And John Stuart Mills Mill On Utilitarianism872 Words   |  4 PagesMill on Utilitarianism â€Å"The creed which accepts as the foundation of morals, Utility, or the Greatest Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness (Utilitarianism, Mill). This theory of Utilitarianism was generated by the original Utilitarians, Jeremy Bentham and John Stuart Mill. Mill says: â€Å"Happiness is intended pleasure, and the absence of pain; by unhappiness, pain, and the privationRead MoreEssay about Utilitarianism and Happiness845 Words   |  4 Pagesutility (pleasure or happiness).it looks at the consequence of an action as to whether the outcome is good to the majority of people affected by it. According to Bentham, utilitarianism is the greatest happiness or greatest felicity principle. There are many types of this theory which include act vs. rule, two level, motive, negative and average vs. total. (Clifford G., John C. 2009) In act utilitarianism, when people have to make choices, they should consider the consequences of each choice and then choose

Hand Hygiene Campaign Plan

Question: Discuss about theHand Hygiene Campaign Plan. Answer: Introduction Healthcare-acquired infections have been on the rise over the past years. The prevalence of the healthcare-acquired infections has attracted the attention of several stakeholders including patients, governments, and investors. Therefore, there is a great necessity for the implementation of hand hygiene programs in the hospitals. The hand hygiene campaign will be implemented in the Sandringham Nursing Home upon approval to prevent the infections such as flu and Castro that are prevalent in the hospital. To implement the program, several factors have to be addressed as discussed in this paper. Context The hand hygiene campaign will be set in Sandringham Nursing Home. Since it is a critical camping that requires the participation of all the staff members and the patients, the facility will be provided with the necessary equipment and preparation. The provision of alcohol-based hand rub and soap/water, communication materials, and hand hygiene training session will be prioritised in the creation of the campaign (Salmon et al., 2011). The programs will involve all the staff members of the facility as well as the patients that visit the hospital for treatment. Several socioeconomic factors affect hand hygiene in the clinical setup. One of the major factors influencing the hand hygiene campaign is the professional category of the individual staff. Studies show that physicians are less likely to comply with the campaign as compared to the nurses (Lau, 2012, p.21). The age of the people involved in the campaign also played a critical role in determining the compliance to the campaign. Research shows that people between 31 and 40 years washed their hands more regularly that those between 21 and 30 years (Lau, 2012, p.21). Other social factors that affect the hand hygiene campaign include gender, behaviour, hand irritation and dryness, awareness of the program and perception of being a model (Lau, 2012). Target Audience The target audience of the hand hygiene campaign will be the care workers of Sandringham Nursing Home. The reason for picking this target audience is their attributes that affect the effectiveness of the program. One of the essential features that make them the primary target audience is their tendency to have one-on-one contact with patients and other colleagues. The contact can determine whether they will transmit the pathogens that cause infection or not (Occupational Safety and Health Administration, 2013). Therefore, it is important to consider their activities to protect their clients as well their colleagues and themselves. Another characteristic that qualifies them to be the primary target audience is their leadership role in the health care. The reason for this claim is that they can act as role models to the patients and they can guide them as well. As a result, their advocacies will be taken well by the patients because of their position. Also, their vulnerability to the pathogens makes them the target audience (Occupational Safety and Health Administration, 2013). Caregivers are usually exposed to pathogens during their work, and this makes them have a high possibility of getting an infection from the patients and other equipment in the clinic. The other characteristic that makes them the target audience is because they are knowledgeable. Caregivers understand the need for hand hygiene because they know about the prevalences of the healthcare-acquired infections. Their knowledge helps to make the program efficient because it will also influence their attitudes in a positive manner (Nabavi et al., 2 015). Justification Health care-related diseases are increasingly attracting the attention of patients, authorities, and other stakeholders.. The reason for this attention is the fact these diseases are preventable. However, adherence to strict hand hygiene practices can significantly reduce the prevalence of health care infections. The reason for this claim is that the transmission of pathogens in the medical occurrence through direct and indirect contact, air, droplets, and other conventional vehicles (World Health Organization, 2009, p. 5). Therefore, this shows there is a great need for the hand hygiene campaign to help reduce the prevalence of the hospital-acquired infections. Besides, the issue of hospital-acquired infections affects many countries. According to the study by Russo et al. (2015), 12-32% of the hospital-acquired infections lead to death. Besides, it is estimated that more than 175000 hospital acquired infections occur every year in Australia (Russo et al., 2015, p. 38). The high prevalence of healthcare infections is attributed to the practices of the care workers. They include the inappropriate use of invasive devices and antibiotics, complicated procedures that are dangerous, and insufficient use of standard and isolation procedures (World Health Organization, n.d., p. 2-3). Because the causes are controllable by the care workers, there is the need to intervene by implementing the programming. Goals of the Campaign The hand hygiene camping will be put in place to achieve two primary goals. The first goal will be to keep away the infectious diseases that might break out at any time. The spread of infection will be prevented because hand washing is one of the best ways to stops the spreading of germs (Centers for Disease Control and Prevention, 2016). Besides, the hand-washing practice will complement other sanitation processes in the health care. For instance, the physician will support hygiene when their hands are clean during their practise and handling of sterilised equipment in the clinic. As a result, the spread of pathogens during the contact with patients and other colleagues will be limited. The second objective of the campaign will be to promote the health of the residents of the nursing home. Clean hands will reduce the possibility of movement of pathogens from the infected areas and materials to healthy individuals. As a consequence, the residents of the nursing home will continue to enjoy good health. In addition, they will not be infected with flu and Castro the major illnesses that have been affecting patients and staff members of Sandringham Nursing Home. Other goals that the campaign hopes to achieve is a culture of hand washing caregivers that can influence the patients in positive manners so that they embrace hand washing practices as well. Content of the Campaign The program will consist of the formation of the hand hygiene project team. Through the selection of the team, the hospital will show its commitment and support for the hand hygiene program through interest, participation, and reporting of the proceeding of the program. The identification of key members from the nursing home will ensure that success of the program by engaging the non-clinical and clinical staff to support the project (Grayson et al., 2013, p.51). The other component of the hand hygiene program will be the description of the program. The program description will clarify the elements of the program and communicate the expected outcomes of the program to the target group. As a result, it will enhance the focus on the evaluation of the most critical questions. The components of the complete program information include demand, target, results, actions, products, supplies, and the relevance of actions and the results (Centers for Disease Control and Prevention, 2011, p. 21). The other component of the hand hygiene campaign will be the promotion of hygiene (Curtis, 2005). It will involve starting by targeting few risk methods. The reason for this strategy is the fact that people find it difficult to change habits. The promotion will also involve identifying a specific target audience, in this case, the caregivers of the nursing home. It will also include the identification of the motives for the changed behaviours among the target audience and capitalising on them to ensure the caregivers continue to embrace the practice. Other important aspects that will be considered in the promotion component will be planning, execution and monitoring of the program (Curtis, 2005). Another critical component of the hand hygiene program will be the sustaining of the hand hygiene program (Chassin et al., 2015). The cause for this is the fact that many caregivers may comply with the program in the initial stages of the implementation and start dropping the practices with time. The leading causes of noncompliance with the hand hygiene program include the poor location of hand rub dispensers, empty dispensers, inadequate training of staff, and the culture of the hospital (Chassin et al., 2015, p. 7). Therefore, the sustaining of the program will include addressing such issues by intervening before they get out of control. However, it important to note that the sustainability of the program will be determined by the monitoring and evaluation of the program (Srigley et al., 2013). Therefore, to help sustain the program, surveillance and evaluation will be considered one of the contents of the campaign. The Structure of the Campaign to meet the Goal The campaign will be designed in a manner that will support the achievement of the various goals. The first goal is to keep away the pathogens that cause the infections. As a result, the program will be implemented in phases. The first step will be to offer health education to the caregivers on the issues hand hygiene. The health education will be carried out in a continuous manner that will be offered once in a month. However, the first session will take approximately a week to ensure that the caregivers get the best out of the session. The second phase will be identifying the best source for the equipment that will be cost-effective. After identifying the various suppliers, the equipment will be purchased to support the program. The program will continue by setting up the necessary equipment to support the program. The kit includes water tanks, taps, soaps, and water in the various stations that the physicians and nurses work. The installation of the equipment will take about a wee k to complete. After setting up the equipment and starting the program, the caregivers will be provided with printed materials that will have the guidelines on the effective ways of washing the hands and the benefits of the practice as well. Also, to make sure that they embrace the practice, the printed materials can have sections that allow them to check whenever they wash their hands. However, they have to be encouraged to be honest whenever they check the parts. Implementing this will help to achieve the goals of the campaign in a successful manner. Resource of the campaign Are you about to touch a patient? Are you about to perform aseptic procedure? Were you exposed to body fluid? Are you from touching a patient? Are you from touching patient surrounding? THEN WASH YOUR HANDS WITH SOAP AND WATER Evaluating Effectiveness of the Campaign The hand hygiene program has to be assessed to ensure that the activities are delivered as planned and help in tracking the progress, and offer accountability. Therefore, it is important that the SMART indicator is applied to identify the status of the program as suggested by Freeman and Dreibelbis (2015). The SMART index is an acronym composed of five terms. The first letter stands for specific meaning that the program has to reflect the expected information from the summary of the narrative. The second letter M stands for measurable to show that the program has to be quantifiable and achievable. The third letter is A, which means attributable in that the changes have to be because of the program. The fourth letter ids R that means the program has to be realistic regarding being reasonable and profitable. It also has to be time-bound, in which it would determine the period of the program (Freeman and Dreibelbis, 2015). Potential Impact The hand hygiene campaign will have significant impacts on the relevant stakeholders. A good example of the implications of the hand hygiene practices is patient satisfaction. Studies show that patients are satisfied with the services of the health facilities when they see the caregivers wash their hands (Samuel et al., 2005). The compliance of the caregiver to the hand hygiene program increased patient satisfaction and feedback as well. For instance, most suggest that health education to patients and their family members, regular supervision of health workers, and provision of moral support for patients will improve health service care (Samuel et al., 2005) In New Zealand, the District Health Boards (DHBs) realised many benefits from the programs. The DHBs were able to hit their targets, and the comparison of the results with other DHBs encouraged them to embrace the programs more. As a result, the management of the DHBs was motivated by the success of the program making them prioritise the local program and give them the necessary resources (Freeman et al., 2016). The generation of support by the communities from the staff and management helped to improve the performance of the various district health boards. References Chassin, M., Mayer, C., Nether, K. (2015). Improving Hand Hygiene at Eight Hospitals in the United States by Targeting Specific Causes of Noncompliance. The Joint Commission Journal On Quality And Patient Safety, 41(1). Curtis, V. (2005). WELL - Resource Centre Network for Water, Sanitation and Environmental Health. Lboro.ac.uk. Retrieved 1 November 2016, from https://www.lboro.ac.uk/well/resources/fact-sheets/fact-sheets-htm/hp.htm Freeman, J., Dawson, L., Jowitt, D., White, M., Callard, H., Sieczkowski, C. et al. (2016). The impact of the Hand Hygiene New Zealand programme on hand hygiene practices in New Zealands public hospitals - New Zealand Medical Journal. The New Zealand Medical Journal. Retrieved 31 October 2016, from https://www.nzma.org.nz/journal/read-the-journal/all-issues/2010-2019/2016/vol-129-no-1443-14-october-2016/7035 Freeman, M. Dreibelbis, R. (2015). Design, Delivery and Monitoring and Evaluation for Handwashing with Soap Programs: Student Curriculu m. Lecture, EMORY University. Grayson, M., Russo, P., Ryan, K., Havers, S., Heard, K. (2013). 5 Moments of Hnad Hygiene (3rd ed.). Geneva: World Health Organization. Lau, C. (2012). Factors A ffecting Hand Hygiene C ompli ance in Intensive Care Units: A Systematic R eview (MPH). The University of Hong Kong. Nabavi, M., Alavi-Moghaddam, M., Gachkar, L., Moeinian, M. (2015). Knowledge, Attitudes, and Practices Study on Hand Hygiene Among Imam Hossein Hospitals Residents in 2013. Iranian Red Crescent Medical Journal, 17(10). Occupational Safety and Health Administration,. (2013). Worker Safety in Your Hospital: Know the Facts. Know the Facts. Russo, P., Cheng, A., Richards, M., Graves, N., Hall, L. (2015). Healthcare-associated infections in Australia: time for national surveillance. Australian Health Review, 39(1), 37. Salmon, S., Nguyen, V., McLaws, M., Pittet, D., Kilpatrick, C., Le, T., Truong, A. (2011). Hand hygiene campaigns in a low resource context: a Vietnam perspective. BMC Proc, 5(Suppl 6), O22. https://dx.doi.org/10.1186/1753-6561-5-s6-o22 Samuel, R., Almedom, A., Hagos, G., Albin, S., Mutungi, A. (2005). Promotion of handwashing as a measure of quality of care and prevention of hospital- acquired infections in Eritrea: The Keren study. Afr Health Sci, 5(1), 4-13. 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